Michael O'Connell | Marketing, Entrepreneurship, Creative Production

Marketing, entrepreneurship and creative production. I build brands for audiences that have nothing in common.

Grocery shoppersCo-Founder & Head of Marketing

Homeowners and contractorsMarketing & Social Media Manager

Paranormal podcast listenersFounder, Host & Executive Producer

I co-founded a startup that became a collegiate finalist. I run marketing for a South Florida company that’s been working since 1996. And I created a podcast, then built everything around it.

Collegiate Finalist: Green & Materials Technology, 18th Annual Southeast Florida Climate Leadership Summit, 2026
124: survey responses behind Greenback’s pivot from bank linking to receipts
24: Instagram posts published or scheduled for Florida Foundation Systems since October 2026
13: episodes of The Sinister District, on six platforms

I helped change what a startup builds by asking people what they’d actually do.

The Greenback founders behind their branded table at the summit

Co-Founder & Head of Marketing
August 2026 to present

A 124-response survey moved our team from bank linking to itemized receipts. I lead the brand, the marketing and the pitch.

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A compact excavator installing helical piles inside a building under renovation

Foundation work is hidden underground. My job is to make people stop and look.

Marketing & Social Media Manager
October 2026 to present

24 Instagram posts published or scheduled, all built on real jobsite photos.

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I started a paranormal podcast, then built a media brand around it.

Founder, Host & Executive Producer
December 2025 to present. On air as Michael Paul.

Thirteen episodes on six platforms, a searchable website and a growing guest list.

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Collegiate Finalist

Category: Green & Materials Technology
Event: 18th Annual Southeast Florida Climate Leadership Summit
Date: November 4, 2026
Team: Greenback: Muhammad Raiyan, Yuval Fefer, Michael O’Connell

How we got there

Yuval Fefer, Miami-Dade County Mayor Daniella Levine Cava, Michael O’Connell and Muhammad Raiyan beside the Greenback poster at the summit

Meeting with Miami-Dade County Mayor Daniella Levine Cava to discuss sustainability, waste management, and opportunities to encourage more sustainable consumer choices.