
Greenback
Co-Founder & Head of Marketing. August 2026 to present
- Lead brand development, marketing strategy, social media and business growth as a co-founder.
- Pitch to judges, professionals and university leadership at multiple entrepreneurship competitions.
- Conduct market research, customer validation (124-response survey) and competitive analysis.
- Translate research into brand positioning as the team moved from bank linking to receipt scanning.
- Develop marketing materials, social campaigns and event collateral; pursue business partnerships.



